Cannabis Companies Find More Customers That Want Less THC

The standard dose or serving of marijuana is 10mg of THC, and edible products like cookies, chocolates and mints are labeled so users can know how much they are consuming. But it’s tricky with cannabis according to Eileen Namanny, marketing manager of The Goodship a maker of cannabis-infused cookies, brownies and pastilles. It's not a one-size-fits all marketplace.

Heavy, frequent, or medical users might consume 50, 200, or even 500mg of THC in one sitting, Namanny said, while infrequent users might get high from 2 or 3mg of THC. Compare that to alcohol: people aren’t drinking between 2 and 200 cocktails depending on their tolerance she said.

That’s why the concept of micro-dosing is taking off.

Plenty of consumers are happy to buy a 10mg cookie and eat it all or break it in half to share with a friend, but to attract new users who are wary of marijuana’s affect, those who have a low tolerance for the substance, or those who want to titrate their use more precisely, companies are offering lower dose (5mg THC) and micro dose (1 to 2.5mg THC) products.

The number of low dose offerings is expanding. Goodship pastilles contain 2.5mg of THC, and are sold 40 to a tin for a total of 100mg of THC. The candies come in peppermint, lemon lime, and tart cherry flavors. To Whom It May Chocolates makes candy each with 2.5mg of THC. Lord Jones All Natural Old Fashioned Gum Drops are available in 5mg servings. Mellows infused marshmallows and DB3's ZootRocks also contain 5mg of THC.

"Start low, go slow" is the best way for consumers to approach edibles, say those in the industry, advising new users to begin with a very low dose of THC and not to take a second one too soon. Overdoing the THC and having a bad experience can sour people on the idea of recreational marijuana. “We want the consumer to have a good experience and come back to our products again,” said Tim Moxey co-founder of Botanica Seattle. His company makes low-dose mints.

Original Post: Forbes

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